Luxury Travel is a billion dollar industry. It spans all demographics, however both mass affluents and UHNW seek out destinations that have a buzz. Premex's exclusive WealthGraph Data can help identify and target these elusive online audiences right as they are researching their next destinations.
We build complex audience personas which are activated in our buying platform. When evaluating media placement opportunities we use the WealthGraph to inform the bidding algorithm, and then when a bid is successful WealthGraph persons drive the creative optimization.