Ben Segal, Co-Founder

Ben co-founded Premex.io to create a brand/pub/ad tech venture aimed at leveraging complex data streams, creating great advertising experiences, and working on brand campaigns that improve engagement and drive ROI. Previously he served as VP of Business Development for Iponweb, a pioneer in engineering the media-trading ecosystem. He has held senior positions at RadiumOne, a programmatic marketing service provider, DSP DataXu, TheLadders.com, Salesforce.com, and MSFT Gold Partner Infinity. He is a graduate of Brandeis University and Columbia University. 

Screen Shot 2017-10-16 at 5.18.01 PM.png

David S. Friedman, Co-Founder

David Friedman co-founded Premex.io to make digital advertising work for marketing luxury goods to the affluent audience. Prior to launching Premex, David Co-Founded Wealth-X, the leading venture-backed wealth intelligence venture. He spent several years as Managing Director at CB Richard Ellis, an advisor to the Saudi Royal Family,  Jumeirah Capital, Kuwait Finance House, the Government of Puerto Rico and the Malaysian Sovereign Wealth Fund.  David is a noted author and speaker on UHNW business development practices and has been featured in the Wall Street Journal, New York Times, The Guardian, Investment News and The Telegraph.

Kelcey Edwards 8096_RGB_1980 x 1462_HR.jpg
MK Pic.jpg
cw pic.jpg

Kelcey Edwards, VP Client Success

Kelcey runs our client organization. She is responsible for client advisory services and delivery of solutions. Previously she held a Senior Producer role with agency TBWA/Chiat/Day where her commercial work went to Cannes. She has produced and consulted on digital campaigns for brands such as Nissan, Amazon and BeIN Sports. In her role at Winton/Du Pont Films, she produced work for the Art Dealer's Association of America, FAIR Health, National Institute for Reproductive Health, and Congressional Medal of Honor Foundation.  She has received fellowships and funding from PBS, Tribeca Film Institute, Sundance, and the McArthur Foundations. She holds an MFA from Stanford University and is an award winning film maker, writer and video producer.




Mark Kemna, Head of Technology

Mark is our technical wizard with wide ranging skills including big data, data science, machine learning, natural language processing and mathematical optimization algorithms. Proficient in all aspects of software engineering - architecturing, coding and managing complex systems requiring high availability, low latency, redundant, balancing cost and team.  He was executive team and co-founder of two acquisitions by Merkle and WPP.  A third award-winning company, E&Y Entrepreneur of the Year, Hot 500 Company Rankings and fastest-growing private companies in the nation, he ran was acquired after successfully helping to scale and grow the company as a senior technical leader.



Cynthia Wang, Art Director

Cynthia's specialties include: GUI/UI/UX/IA, Content Management Systems, ideas, photography, branding, identity, collateral creation, project management, web production, and social media. She has previously worked for Wunderman, Y&R, MRY, MWW Group, EdelmanLast Exit/Brick and Bond, Velocidi, RichFX, Fremantle Group/Pearson Television. Past clients include United States Tennis Association, Mt. Sinai Hospital, Vice, Optum, Dell, Xerox, Ansell, Project Runway, American Heart Association, Axe, Ben and Jerry's, Best Buy, Dove, eBay, The Girl Scouts, Heinz, Huggies, Microsoft, Puma, PWC, SC Johnson & Co., Shell, Tanqueray, United Airlines, US Airways, Verizon, Walmart, Wrigleys, Torani, Microsoft, Burberry, American Idol.