Nonprofit and Charity
In 2016, 91% of HNW individuals gave to charities. Most research into nonprofits and charitable organizations is conducted online. Getting your message in front of the right people at the critical moment of consideration is essential for successful charitable campaigns. Premex's exclusive WealthGraph Data helps identify and target these elusive online audiences at the moment they are researching their next philanthropic donation.
We build complex audience personas which are activated in our buying platform. When evaluating media placement opportunities we use the WealthGraph to inform the bidding algorithm, and then when a bid is successful WealthGraph personas will drive the creative optimization.