Ad Fraud and Luxury Digital

Ad Fraud and Luxury Digital

One of the big reasons that more luxury brands have been slow to adopt programmatic marketing is inventory quality and brand safety. Reading through a recent article in Digiday reminds me of all the measures that we put in place to prevent fraud tactics. 

It is essential to carefully curate your supply to ensure that you are getting real inventory and not spoofed domains and bot net clicks. 

Private marketplaces like Premex PMP are strong alternatives to open exchange-traded media. PMPs can help ensure that our clients are buying from the publishers who are who they say they are. For example Facebook inventory appears on exchanges that have no rights to resell their inventory, but might get some in-app inventory.

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Apple's newly designed store may give glimpse into future of LUXURY retail

Apple's newly designed store may give glimpse into future of LUXURY retail

Apple's newly designed store in Chicago may give glimpse into future of LUXURY retail. In the company's most ambitious store design yet, the all-glass storefront called Apple Michigan Avenue on the Chicago River will for one month offer visitors free sessions to experience augmented reality, design artwork, learn coding and tinker with robots.

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Co-Founder David Friedman Interviewed on HighDriveTV's "Entreprenuer's Playbook"

Co-Founder David Friedman Interviewed on HighDriveTV's "Entreprenuer's Playbook"

Russ Capper Interviews David Friedman. "The final key area where I think innovation is going to happen based on wealth data driving is in the ad technology world.  The reality is up until now if you were a luxury brand or private bank you were unable to target someone who is ultra-affluent online from a digital advertising technology standpoint.  The whole ecosystem is based on scale, not based on targeting.  So Premex is a company I’ve co-founded where we’re going to take all I’ve learned on the data side and integrate it into the existing ecosystem around ad technology and allow people to be targeted; allow brands to be targeted to really engage high net worth and ultra-high net worth individuals...[however, since] the existing ecosystem with ad agencies and everything that’s been built is geared against that, we’re [also] going to build a completely new ecosystem in technology infrastructure around that."  

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