Ad Fraud and Luxury Digital

Ad Fraud and Luxury Digital

One of the big reasons that more luxury brands have been slow to adopt programmatic marketing is inventory quality and brand safety. Reading through a recent article in Digiday reminds me of all the measures that we put in place to prevent fraud tactics. 

It is essential to carefully curate your supply to ensure that you are getting real inventory and not spoofed domains and bot net clicks. 

Private marketplaces like Premex PMP are strong alternatives to open exchange-traded media. PMPs can help ensure that our clients are buying from the publishers who are who they say they are. For example Facebook inventory appears on exchanges that have no rights to resell their inventory, but might get some in-app inventory.

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Lessons from Burberry - Getting your digital house in order

Lessons from Burberry - Getting your digital house in order

At Salesforce’s Dreamforce 5 years back, Angela Ahrendts of Burberry explained that the online digital ecommerce experience should match the offline. And that is precisely what they did, using service cloud to deliver the same world class customer experience online that customers would receive walking into a retail store. You can hear their video story below. 

Similarly, Dell established a social media control center to deliver similar capabilities. This was dubbed a “social enterprise” transformation. The truth is that back then, short of social listening through the Radian6 platform and a light connector to move a social comment into a sales lead or service cloud case, there wasn't much more to execute on. 

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Apple's newly designed store may give glimpse into future of LUXURY retail

Apple's newly designed store may give glimpse into future of LUXURY retail

Apple's newly designed store in Chicago may give glimpse into future of LUXURY retail. In the company's most ambitious store design yet, the all-glass storefront called Apple Michigan Avenue on the Chicago River will for one month offer visitors free sessions to experience augmented reality, design artwork, learn coding and tinker with robots.

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