One of the big reasons that more luxury brands have been slow to adopt programmatic marketing is inventory quality and brand safety. Reading through a recent article in Digiday reminds me of all the measures that we put in place to prevent fraud tactics.
It is essential to carefully curate your supply to ensure that you are getting real inventory and not spoofed domains and bot net clicks.
Private marketplaces like Premex PMP are strong alternatives to open exchange-traded media. PMPs can help ensure that our clients are buying from the publishers who are who they say they are. For example Facebook inventory appears on exchanges that have no rights to resell their inventory, but might get some in-app inventory.Read More