The Digital Marketing Funnel is Not a Funnel

If digital marketing has taught us anything, it is that the modern marketing funnel is no longer a funnel but rather a non-linear path to purchase.  Understanding the new stages in the purchase decision process will help evolve modern marketing to match the customer journey. The ability to fluidly move audience between various temporal states is the future of marketing. Only through a strong data-first strategy can brands execute a modern sophisticated approach such as this.