When there is no purchase funnel and your target might have 6+ automobiles, the standard measures for auto intenders do not apply to the affluent set. The savvy approach is to build personas based on intent, interest and fit as defined by Premex's exclusive WealthGraph Data.
We can build complex audience personas for auto enthusiasts which are activated in our buying platform. When evaluating media placement opportunities, we can use the WealthGraph to inform the bidding algorithm. When a bid is successful, WealthGraph personas drive the creative optimization.